Career Opportunity: Marketing Automation Sr. Specialist
Make a Lasting Impact in Fine Arts Education, Join Our Talented Team!
Service is at the heart of what we do to support the K-12 and Beyond Fine Arts Education community through a world-class software experience. Our customers consist of school administrators, educators/teachers, booster leaders, and volunteer parents-guardians and students (middle and high school primarily). With their very busy lives, they need a platform that can understand their needs and offer practical solutions that save them daily time and worry. CutTime does just that so busy fine arts education leaders can focus on what matters most – teaching and advocating for the next generation of young music, dance, theatre, and visual artists so they can thrive and develop a lifelong passion for their craft.
The Marketing Automation Senior Specialist plays a pivotal role within the Marketing & Customer Experience (CX) team to bring our brands to life from the very first digital interaction onward, and is fully dedicated to developing and optimizing our content marketing strategy to grow revenues, while increasing profitability.
Our Marketing & CX team is very collaborative, dedicated, and always looking to help prospects, customers, partners, colleagues, and one another. Peers are available to connect regularly throughout the day through a variety of communication channels. We think ‘stragmatically’ (strategy with heavy pragmatism), move fast, learn faster, and shape our ongoing activities for effective scale.
Our company is growing rapidly, and this position is essential to reaching and engaging new audience segments and fueling our continued market and revenue growth in North America and beyond.
About Us
CutTime is a cloud based software-as-a-service (SaaS) platform built specifically for K–12 fine arts programs, serving teachers, administrators, boosters, and support staff and empowering students and their families. CutTime enables programs to manage all of the administrative aspects of their program, from communication and inventory to fundraising and finances. As a leader in K-12 fine arts program management software, we’re committed to delivering a high-quality product that continues to innovate and adapt to the needs of our users.
We are a rapidly growing start up made up of passionate and curious people, who are dedicated to helping our clients and their communities grow a lifelong passion for the arts. Our platform is evolve rapidly into a robust ecosystem, with daily, weekly and quarterly tasks that need to be executed rapidly while maintaining high creative quality. Candidates should have a "go-getter" attitude and be consistently eager to learn and try new things and share their expertise with the broader team.
Key Responsibilities:
In this role your duties will consist of several activities and impact multiple areas of our business such as:
Overseeing the execution of campaigns and communications such as:
- Monthly customer email notifications (Community Newsletter, Product Update, Seasonal Reminders), while optimizing and growing mailing / SMS list subscriptions
- Ongoing service operations, platform maintenance and crisis notifications through email, sms, in-app messaging, as well as coordinating dissemination through social media channels when appropriate
- New product launches, feature launches and enhancements, across customer and external communication channels (email, sms, website as well as coordinating promotion through blog and social media channels).
Developing, building out, and optimizing automated email lists and workflows within HubSpot for Prospect to Customer end-to-end lifecycle stage funnel nurturing campaigns with email, sms, forms, and landing pages for:
- Start a Trial, Onboarding, Anniversary Retention, Recapture for organic growth and as well as through third-party partner channels
- Engagement and Adoption (Try a Feature, Give A Testimonial, Write for Us, Refer Us, etc.)
- Renewal and Upsell
Set up analytics tracking and reporting for call campaigns, communications, across channels that are regularly reviewed and discussed via a centralMarketing & CX Dashboard.
Assist with website content maintenance tasks and optimizing Call to Action (CTA) performance on site.
Manage over all CRM governance (e.g. property creation and architecture) and monitor data hygiene (opt-in and opt-out) with sales/success/support/billing/partner channel teams.
Required Skills & Experiences:
Digital marketing orientation with a history of effective email and sms communications using a data-driven approach, especialy with complex operational and technical changes. We are building up our digital marketing infrastructure, so having a strong affinity for sales and marketing enablement coupled with superb automatiom knowledge within HubSpot is a must for this role.
6-8 years of progressive digital marketing, creative, operational, and technical experience with a qualified portfolio of campaigns consisting of email, sms, forms, landing pages, workflow automation and segmented list management
Knowledgeable of GDPR, FERPA, COPPA, and other communications compliance standards
Advanced skills with HubSpot Marketing Hub Professional, Sales Hub Professional, and Content Hub
Proficient working in visual design programs (Canva and/or Adobe Creative Cloud)
Strong editorial eye in written and visual creative, and versed in A/B testing methods
Adept in marketing analytics reporting and dashboards
Demonstrated ability to delve into, diagnose, and solve complex issues, manage multiple projects, and drive time sensitive tasks to completion
Keen attention to detail and quality controls
Previous professional and/or personal experience with K-12 fine arts education
Bachelor’s degree preferred, ongoing digital marketing related coursework / certification a plus
English language proficiency, bi-lingual Spanish language knowledge desirable
Travel & Work Location:
Up to 10% travel to industry events and company meetings.
Position is primarily remote U.S. based, north/central Florida location highly desirable.
Compensation:
$75,000/year depending on experience level and track record
We offer a competitive benefits package (including HRA plan, Life and STD; 401(k) Plan with employer match; Paid Holidays and 2 weeks PTO).
Application and Hiring Process
Applicants must be legally authorized to work in the United States. Qualified applicants with proof of U.S. citizenship or established work visa are invited to apply for this position using our initial application form.
Once submitted, your initial application will be reviewed and you will receive a notification to provide us with your resume/CV for interview consideration. All interviews to be conducted virtually. Final hiring offer contingent on successful background check and proof of work eligibility status.
CutTime, LLC is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace and we do not tolerate discrimination in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
